Having a minim budget doesn’t make you fail in business. It just a matter of situation that you must find the solution. Be creative and see around, there must be something you can maximize. Have you ever wondered to promote your business to your circle? Actually, it is the best way to let local people know about your product or service. Read this article, then you will find how to promote your business in the community.
Before you start following our tips, make sure that you are confident with your business. Don’t be shy to show what you have and offer. The more you confirm about your business, the more professional you will be. While you are listing all communities around, see how to promote your business in the community below:
1. Be a Host of Class
The community is about sharing useful things. It could be anything, including a demo or tutorial class. Whether you sell a product or offer service, making a class is quite effective for your promotion. For example, you sell healthy food. You can make a cooking class. Share how to prepare a delicious diet menu. Or, maybe you have nail art business. Ask the women around to sit together and make up their nails. This would be exciting for people involved inside.
2. Referral Program
The referral program is also effective for offline marketing. Indeed, it is popular for digital marketing because relates to the publishers. But, when you apply this to the community, simply just by giving them a commission. People can buy a product or book the service through them, then you appreciate the number of profit. However, there is no strict number, it is all based on your agreement.
3. Join Local Group
Your promotion through the community won’t be effective without joining the real group. There must be a certain group around your circle. Usually, it is created based on interest. There is food lovers, touring, art, and many more. Join the community related to your business. Don’t be obvious to sell instead of making a new friend. As time goes by they will realize you have something special to offer.
4. Make Loyalty Program
Another way to maintain your engagement is through a loyalty program. It helps you to keep the previous customer buys repeatedly. The loyal program could be giving points, extra discounts with a minimum purchase, a special invitation for the event, and many more. How to promote your business in the community is also about maintaining your relationship with people.
5. Maximize Social Media
Even though you are promoting through the community, it doesn’t mean you leave social media. Since people are using social media now, you have to exist there too. Be in social media that your customer usually uses. The closer you are with them, the stronger your bonding will be. Post anything related to your activity, your product, or even the issue around. Thus, make sure that your community follows you on social media.
Be closer to the people around you, believe that they will fully support you. Try our recommendation above about how to promote your business in the community. Don’t think more about the limited budget. As your business grows, you will have more money to create various programs later.