Marketing communication is necessary no matter what your business is. Whether you sell a product or offering the service, both of them are the same. Also, marketing doesn’t see how big your company. If you run the startup, it still needs even in the simpler form. Moreover, you work for a big company. Then, you must understand why marketing communication is important to reach success.
When we are discussing marketing, you must understand the difference between advertising too. Don’t be misconception from those two. Marketing tends to be long-term than advertising. Thus, you need to know the point of why marketing communication is important. Don’t forget to make the plan, such as the calendar, the program, and the tactic. So, once you want to do marketing communication, all are well-prepared.
1. The Sales
Marketing sells of course. Even though marketing sometimes not direct selling, it still helps you to sell products or services. People consider that marketing is an effective way to communicate with customers. Every business focuses to result in revenue. If the business doesn’t show its existence, people will don’t know what your offer. Make a great product brief, so your marketing department can design great communication to sell.
2. The Existence
We have mentioned above that marketing keeps your business exist. It is true because the more you communicate with the market, the more people know you. Since marketing uses a special way of communicating, people don’t only aware you are there. They can also know your identity and who actually you are. It is good for your long-term program. Because marketing more concerns for long existence, instead of just the number of sales.
3. The Engagement
Talking about engagement, marketing is more effective than sales. Customer engagement is like a breath for every business. Marketing solves how to engage in a deep with the customer. Because marketing communicates very intensive, thus marketing is able to build a bond with the people. Moreover, marketing is not obvious to ask people for buying. It is more like talking to a friend than to a potential buyer.
4. The Sustainability
Marketing is like food than advertising. Moreover, if the marketing is very good at communication. It is like a vitamin with rich nutrition. This part is related to the business existence. But when you are talking about sustainability means it is close to maintain your loyal customers. Let them know that you are always available. You always have something for them whenever they need it.
5. The Cost
As digital technology is developed, marketing becomes less cost than advertising. Many tools are available now and surprisingly several are free to use. Marketing platforms adjust customers’ behavior. Not only from their media use but also from their daily activity too. Where the people are available, there marketing will come. Today customer more appreciates the experience than pricing. Indeed, still, some people concern the number. Marketing is a solution to meditate those conditions.
Every company or business must have a marketing department. No matter the unit is specialized or they do another task too. However, marketing is needed to enlarge the business and gain revenue. Thus, you must really understand why marketing communication is important as long the business exists.